E-commerce Analytics and Sales Tracking Development
GXVE Beauty by Gwen Stefani
DevFortress was hired by GXVE Beauty to enhance their website’s data and sales tracking capabilities. Our team implemented Google Analytics across the entire site and developed custom modules to track sales performance from various promotional pages and top-selling products.
MEET THE CLIENT
GXVE Beauty is a brand founded by Gwen Stefani, offering high-performance, artistry-level makeup formulas for makeup lovers. The brand empowers individuals to express their creativity and individuality through bold, high-payoff cosmetics.
THE CHALLENGE
GXVE Beauty needed a solution to better understand their customer journey, track promotional efforts, and identify top-selling products in real time. DevFortress was tasked with integrating Google Analytics seamlessly into their website and creating dynamic modules to provide actionable insights on sales generated from specific promotional pages.
SOLUTION & RESULTS
DevFortress successfully integrated Google Analytics throughout GXVE Beauty’s website, enabling detailed sales tracking and promotional page performance monitoring. This enhanced the brand’s ability to evaluate marketing strategies and optimize for better product placement and promotional effectiveness.
TECHNOLOGY USED
