E-commerce Analytics and Sales Tracking Development
DevFortress was hired by GXVE Beauty to enhance their website’s data and sales tracking capabilities. In collaboration with Perfect Corporation, our team implemented Google Analytics across the entire site and developed custom modules to track sales performance from various promotional pages and top-selling products.
MEET THE CLIENT
GXVE Beauty is a brand founded by Gwen Stefani, offering high-performance, artistry-level makeup formulas for makeup lovers. The brand empowers individuals to express their creativity and individuality through bold, high-payoff cosmetics.
MEET OUR PARTNER
Perfect Corporation is a global leader in SaaS artificial intelligence and augmented reality, focused on transforming the beauty and fashion shopping experience. Their innovative solutions create seamless, interactive, and data-driven experiences for brands worldwide. For GXVE Beauty, they provided industry insights and guided our analytics setup, helping us target the most impactful data points to optimize customer engagement and promotional performance.
THE CHALLENGE
GXVE Beauty needed a solution to better understand their customer journey, track promotional efforts, and identify top-selling products in real time. DevFortress was tasked with integrating Google Analytics seamlessly into their website and creating dynamic modules to provide actionable insights on sales generated from specific promotional pages.
SOLUTION & RESULTS
Together with Perfect Corporation, DevFortress successfully implemented Google Analytics across GXVE Beauty’s website, enabling comprehensive sales tracking and promotional page performance monitoring. This solution empowered GXVE Beauty to fine-tune their marketing efforts, optimize product placements, and enhance promotional effectiveness, all while gaining crucial insights into customer engagement.
TECHNOLOGY USED
